According to data shared by the Entertainment Software Association, the majority of American adults play games and 60% of them spend some or all of their play time on smartphones. Additionally, 46% of games are women, with those between the ages of 18 to 34 preferring to play on their phones. Top games on the smartphone included “Candy Crush,” “Tomb Raider,” and “Assassin’s Creed” series.
Men in the same age range tend to skew their interests towards consoles with their favorite games being “God of War,” “Madden NFL,” and “Fortnite.” People between the age of 55 to 64 prefer traditional games with “Solitaire” and “Scrabble” being popular among men and “Mahjong” and “Monoply” popular among women.
In the US, industry revenues hit $43.4 billion in 2018, most of which seems to be coming from content rather than devices and accessories. Spending on content increased 20% which is likely a reflection of the growing use of in-app purchases that have become increasingly popular. In the case of mobile games, most tend to depend on “free-to-play” models in which progress is slower without paying.
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