Liquipel’s SafeGuard Mission

Liquipel is a company founded on innovation, providing modern-day solutions for modern-day electronics consumer problems.


Back in 2009, co-founders of Liquipel Danny McPhail and Kevin Bacon noticed there was an increasing number of phone damage due to accidental water exposure. They decided this problem can’t go on. That’s when the concept of Liquipel’s advanced impact and liquid repellent technology was born.


With the help of capable scientists, Liquipel’s WatersafeTM 360° nanotechnology was created to protect smartphones and other devices from possible damage due to accidental water exposure.


This technology, however, wasn’t formally introduced to the world until 2012 during the Consumer Electronics Show (CES) in Las Vegas, Nevada, where it made waves being the pioneer of the waterproof coating for cellphones and other electronic devices.


As a company established through innovative thinking, Liquipel diversified the application of its nanotechnology to create SafeGuardTM, a Nano-Shock™ technology that provides mobile devices another layer of protection against severe impacts and drops through sleek phone cases and clear screen protectors that give near-indestructible impact protection and worry-free tech lifestyle for everyone.


Liquipel quickly grew and became a multi-million global brand with over 7,000 locations in different countries using a consumer-centric and unique business model co-developed by its co-founder and now CEO Sam Winkler.


Under Sam Winkler’s leadership, Liquipel continues to improve and reinvent to provide everyone with advanced impact and liquid repellent technology. All of these are undertaken to provide consumers a higher quality standard of protection that will give them the freedom to do the things they love without worrying about damaging their devices.